Easy2Siksha Sample Papers
• Lack of Internet Access: In developing countries, many people still don’t have
reliable or high-speed internet.
• Expensive Technology: Setting up an e-commerce website requires software,
hosting, and security systems, which can be costly for small businesses.
• Digital Illiteracy: Many users, especially older people, find online shopping
confusing. They are afraid of making mistakes or being cheated.
• Technical Glitches: Website crashes, slow loading times, and payment gateway
errors frustrate users and make them abandon their carts.
Ravi’s ClickKart once lost hundreds of customers in a single day because the website was
too slow during a festival sale. People simply moved to other, faster websites.
In short, technology can be both a blessing and a burden. For e-commerce to work
effectively, both sellers and buyers need reliable technology and digital awareness.
3. Lack of Trust – The Invisible Wall Between Buyer and Seller
Trust is the foundation of every business. In traditional markets, we meet the
shopkeeper face-to-face, touch the product, and pay only after we’re satisfied. But in e-
commerce, everything happens online—you can’t see the seller, you can’t touch the
product, and sometimes, what you see in the picture isn’t what you get.
This leads to a major challenge: lack of trust.
Ravi faced this when some customers received the wrong product or poor-quality items.
They left bad reviews, and new customers started doubting ClickKart’s reliability. Ravi
realized that without building customer trust, no amount of marketing could help his
business grow.
There are many reasons behind this trust gap in e-commerce:
• Fear of Fraud: People worry that they might pay and never receive the product.
• Quality Doubts: The actual product may differ from the online image or
description.
• Return and Refund Issues: Some websites make it difficult to return products or
get refunds, making buyers hesitant.
• Lack of Personal Connection: Customers don’t get to interact personally with
sellers, so emotional connection is missing.
To overcome this, big e-commerce platforms like Amazon and Flipkart invest heavily in
customer service, easy return policies, reviews and ratings, and secure payment
options. These steps help build a sense of safety and reliability.